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Blogging on WordPress. Some tips on how to optimize your website
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Blogging on WordPress. Some tips on how to optimize your website

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SEO stands for search engine optimization and it’s important to get started on the right foot from the beginning, especially if you want to rank on Google or Bing. This article will help you optimize your WordPress blog. You’ll also learn about some tools that can make this process easier, too! 

What is WordPress?

WordPress is a content management system (CMS) that enables you to create a website or blog from scratch, or improve an existing website. It’s free and open source software released under the GPL. WordPress is used by millions of people around the world, including many large organizations, such as The Guardian, Forbes, and The New York Times. Supplies over 40% of websites on the web!

Who is this platform suitable for?

If you’re running a lifestyle blog, then WordPress is a great platform to use as it’s easy to set up and is very user-friendly. However, if you want to ensure that your blog is optimized for search engines, then you need to be aware of a few things. 

Pros and cons

WordPress is free and open source, meaning you can download and use it without paying anything. It’s also easy to use and has a ton of features and plugins to choose from. Plus, since it’s so popular, there’s a large community of users and developers who can help you if you run into any problems. 

On the other hand, if you want your blog to show up in search engines like Google and Bing, you need to work on SEO. You may have heard that optimizing your site takes time, but with Newcastle SEO agency (https://www.icea-group.co.uk/newcastle-seo-agency/) as part of your team, all you have to do is focus on creating quality content while we take care of the rest!

Optimizing your WordPress blog tips

So let’s get to know the basics of SEO WordPress

First, take care of the technical structure of your website with on-site SEO techniques: friendly URL, keywords, meta tags, headers, titles and subtitles, sitemap, robots.txt file, multimedia, adaptation to mobile devices and improving loading speed pages.

Second, but equally important, the content. A blog related to lifestyle should be original, interesting, original, so that readers will enjoy using it. Show off your knowledge of trends or choose your favorite area in which you feel good. Remember the words of Bill Gates: “Content is king!”. To do this, you need to optimize the title, links (internal links), headers, keywords, arrange the content, select the appropriate tags, set ALT attributes under images and videos, and set the menu / categories / filters.

Third, recognizability. You will build it thanks to external links. The more high-quality links, the higher the position. Establish cooperation with other bloggers or influencers and exchange guest posts, and don’t forget about social media. Remember QUALITY, then QUANTITY.

SEO plugins worth knowing

Remember that you can make your task easier. The WordPress platform is extremely SEO-friendly. So use plugins that will support your optimization process.

Yoast SEO. The most popular plug among the rest. It evaluates the quality of your content, analyzes WordPress pages and finds SEO gaps in texts. In addition, it has a system integrated with search engines, which gives a signal how your content will be displayed. It creates sitemap.xml with handy automatic functions and creates a breadcrumb menu.

All in One SEO Pack. A friendly solution for novice users. It allows for any updates without complicated configuration. It works automatically so your titles and metadata never wobble.

Conclusion 

No matter what kind of blog you have, there are always ways to optimize it for search engines. If you want your WordPress blog to rank higher in search results, be sure to follow these tips. You can also hire a Newcastle SEO agency that specializes in lifestyle blogs.

Main photo: Souvik Banerjee/unsplash.com

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