SEO 101: What is SEO and How Does it Work?
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SEO 101: What is SEO and How Does it Work?

It takes approx. 4 minutes to read this article

What’s SEO? If you’re unfamiliar with this term, you may wonder what it means and why it matters to your business. The acronym stands for search engine optimization, and it describes an effort to increase the visibility of your business’ website in search engine results pages (SERPs). When you or prospective customers type keywords related to your business into Google or another search engine, your website will likely appear in the search results if it is optimized for SEO.

Basic Principles

If you want to improve your website’s ranking in search engine results pages (SERPs), you need to understand how SEO works. At its core, SEO is about making your site more visible and accessible to search engines. This means understanding how search engines work and what people are searching for. London Ontario SEO expert can help you with that.  You should also be aware of some basic principles to keep in mind when doing SEO. For example, one of the most important things a webmaster needs to know is the difference between off-page and on-page optimization. Off-page optimization refers to external factors such as link building and content promotion, while on-page optimization focuses mainly on improving the user experience within the site itself. These two types of optimizations go hand in hand, so make sure you’re doing both.

Technical Elements

One of the most important aspects of SEO is making sure your website is technically sound. This means ensuring that your site is properly coded, loads quickly, and is free of errors. To make this happen, you need to have a website designer who knows what they are doing. There are many cases where companies try to save money by hiring an inexperienced web designer with disastrous results. For example, these designers often place all images on the same line in code. In addition, when code lines up incorrectly in browsers like Chrome or Firefox, sites can appear messy and unprofessional.

On-Page Elements

There are a few key on-page elements that you should focus on if you want your website to rank higher in search engine results pages (SERPs). These include title tags, meta descriptions, header tags, and keyword-rich content.  Many people overlook these elements, but they play an important role in how well your site ranks. The way that Google views a page’s relevancy is based not only on the keywords used but also on whether or not those keywords are mentioned throughout the page’s text.

Search Engines Algorithms Change

Search engine algorithms are always changing, so what worked last year might not work this year. As a business owner, staying up-to-date on the latest SEO trends and changes is important. A company relying solely on search engines for customers will see its sales suffer as it loses rankings in search results. SEO Agencies can help you gain better visibility in search engines by keeping track of algorithm updates and providing content marketing services. The SEO agency can also provide analytics data on how your website performs, so you know where to make improvements.

Take Advantage of New Techniques

As a business owner, you always want to be ahead of the curve and take advantage of new techniques that can help your business grow. That’s why staying up-to-date on the latest SEO trends and changes are important. We have seen in recent years how Google has made drastic algorithm updates with Panda and Penguin, which has impacted site rankings for many businesses. With so much at stake, you must have an up-to-date SEO expert team on the newest developments in search engine optimization so they can work to provide your website with an edge over the competition.


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