A comprehensive SEO audit takes time and effort, but when it’s done right, the payoff can be huge in the form of better rankings, more traffic, and ultimately more revenue from your website. But what exactly is an audit?
Knowledge is the key to success
An audit is a process of evaluating a website’s search engine optimization health and identifying any areas that need improvement. The goal is to identify areas where the site can be improved to help it earn more organic traffic from Google and other search engines. The basic things you’ll want to look for are: crawl errors, duplicate content, keyword usage, load time, mobile responsiveness, metadata, and canonicalization.
Determining which factors are important for the audience
One of the most important aspects of the optimization process is determining which factors are most important for your audience. This can be difficult, however, by understanding your audience and what they are looking for, you can narrow down the list of potential factors. This will allow you to focus on those specific areas when performing an audit.
There are three major questions that should be answered in order to understand how different factors may affect your audience: Who is your audience? What do they want? Where do they spend their time? Once these questions have been answered, then it becomes easier to determine which factors matter more than others. For better results and more data, it is better to ask an SEO audit agency for help. Of course, this involves additional costs, but you do not have to perform a full audit, but only select the aspects with which you have a problem. Remember that there is no substitute for the expertise, knowledge and tools of specialists.
Planning the scope of work
As you begin your audit, it’s important to take some time to plan the scope of work. This will help ensure that you cover all the bases and don’t miss anything important. To do this, start by brainstorming what you think are possible issues or errors on the site. Next make a list of items or questions that should be checked for each potential issue/error in your list.
Finding the best tools
Regardless of whether you deal with the audit yourself or with experts, you need to know what it is all about and what tools are available. There are dozens of different tools available, and it can be tough to know which ones are the best. Here are five of the best tools for performing a comprehensive SEO audit:
- SEMrush helps analyze organic keywords, backlinks, advertising campaigns.
- Google Analytics provides traffic data from search engines, social media sites, email providers and other platforms that deliver traffic. It also gives detailed insights on user behavior on your site.
- Link Explorer enables you to see what pages link to yours as well as who links to those pages and where they rank in the SERPs.
- Open Site Explorer-lets you see how popular your content is on social media outlets like Facebook, Twitter, LinkedIn etc.
- Majestic lets you compare domains with similar web properties (competitors), view their history and determine how they gained their ranking position.
So, what does an audit consist of?
Step 1: Go to your website and imagine your are the recipient
First impression. This will help you get an idea of what needs to be improved and where you should start. Once you’re on your website, take a look around and see what needs to be fixed. Is there anything in the content that could use more information? Does the site load quickly? Does it have social media integration? These are all things that need to be looked at before making any changes.
Step 2: Look for technical errors
Start by looking for technical errors that could be affecting your site’s ranking. These can include things like poor site structure, duplicate content, robots.txt errors, and more. Use Google Search Console and other tools to help you identify these issues. Once you’ve found them, take steps to fix them so that your site can start ranking better. These are all things you need to fix before moving on.
Step 3: Check User Experience and User Interface issues
One of the most important aspects of optimization is making sure your website is designed in a way that is user-friendly and easy to navigate. A good user experience will keep people on your site longer, which signals to Google that your site is relevant and useful. Poor UX often leaves people confused about what you offer or how to find things. The easiest way to improve is by following best practices when building websites such as accessibility standards and meeting web standards.
Step 4: Analyze your backlinks profile
A backlink is simply a link from another website pointing back to your site. They are also sometimes called inbound links or incoming links. Backlinks are important because they help search engines determine how popular and relevant your website is. If you have a lot of high-quality backlinks, it will signal to Google that your site is a valuable resource worth ranking higher in the search results.
Step 5: Analyze your content quality
Content is king – period. Not only does your content need to be relevant and keyword-rich, but it also needs to be high quality. That means no typos, poor grammar, or fluff. A comprehensive audit will help you take a close look at your content and make sure that it’s up to par. You should check for things like spelling mistakes, grammatical errors, bloated paragraphs of unneeded text, and the like. You can use tools like Copyscape tool to do this type of analysis on your own website or other sites in your niche.
This is a lot, right? Unfortunately, these are just a few of the most important elements. SEO agency Willngton will help you take care of them, as well as all the rest, so that you have a chance to shine in search engine rankings. Audits are essential for any website that wants to rank high. By carefully analyzing your website and making sure it is up to par with the latest best practices, you can ensure that your site will attract more visitors and convert more leads.